I learned last week that one of my favorite conferences of the year, the Fortune Brainstorm, has been discontinued. I have heard a few varied explanations for why this happened, but none seem to convincingly answer why the powers that be at Fortune magazine would end this storied event, arguably the impetus for Fortune's continued relevance in today's attention market.
Brainstorm was notable for its incredibly diverse yet influential participants. Too often these days I find myself deafened by the echo chamber of technology-only conferences. Brainstorm merged my silicon geekdom with social and political actors, the hard sciences, law, and those oft-neglected brick and mortar businesses.
Notably, virtually every participant at the conference was asked to share some time on a panel discussion during Brainstorm. This, combined with the intriguing and meaty subject matter, ensured that some real heavy hitters would make the trek to Aspen each year to join in the compelling dialog.
I sincerely hope the management at Fortune will reconsider their decision.
Ridiculous! I have always loved reading about the conference, and I'm pissed! I can only imagine how grumpy this must make an attendant. I'll be sure to complain this week at the Fortune Innovation Conference in NYC.
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I like it. Other than the droll 'pissed that meeting ran late' messages, I love the specific spontaneity of right now. When will then be now? Soon....
This form will evolve as people become creative with it's process. For now, it's great for keeping up with friends throughout the country---and we all have friends throughout the country. Potential audience that COULD find utility with TWITTER is 100%.
NBK
Posted by: Jonathan Keller | December 06, 2006 at 06:01 PM
Well said, such a person should be a good sentence, or the future will be more rampant.
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